The tuning company Venuum has presented its own interpretation of the legendary off-road vehicle Mercedes-AMG G 63, named Mastodon. Despite the brand positioning itself as a European design studio, the project was realized in Dubai—a city that has long become the world capital of extreme and status-oriented car tuning. The new model is aimed at clients for whom individuality and visual impact matter more than factory restraint.
Aggressive design and radical exterior changes
The main distinction of the Mercedes-AMG G 63 Mastodon is its completely redesigned front end. The classic round headlights have been replaced by rectangular optics housed in special casings on either side of the new radiator grille. At its center is the signature Venuum logo, emphasizing the exclusivity of the project. The front bumper received large side air intakes and a narrow central section, enhancing the aggressive appearance of the off-road vehicle.
The body is complemented by widened wheel arches, new side skirt extensions, and illuminated side steps. Above the windshield, a mount with additional lights is installed, while the rear is adorned with a spoiler and narrow LED taillights replacing the standard optics. The rear bumper is equipped with a diffuser featuring four aerodynamic elements and an additional central brake light, giving the vehicle an even more striking and provocative look.
Purple style and a luxurious interior
Special attention in the Mastodon project is given to the color concept. The body is wrapped in purple film, and the widened arches are accentuated with contrasting elements in the same shade. The off-road vehicle is fitted with multi-spoke wheels in a two-tone finish that harmonize with the overall styling of the car.
The interior of the Mercedes-AMG G 63 Mastodon is finished in white leather with an abundance of purple inserts. Venuum logos are placed on the headrests, seat belts, and instrument panel, while thematic trim extends to the door panels, dashboard, center console, and steering wheel. Such an interior emphasizes the premium status of the model and makes it recognizable at first glance.
Technical aspects and limited production
From a technical standpoint, the tuners decided to retain the factory configuration. Under the hood of the Mercedes-AMG G 63 Mastodon is the standard 4.0-liter V8 bi-turbo engine producing 585 horsepower and 850 Nm of torque. In the production version, the G 63 accelerates to 97 km/h in about 4.5 seconds; however, due to additional equipment and aerodynamic elements, the tuned version may be slightly slower.
Production of the Mercedes-AMG G 63 Mastodon is limited to just 50 units, making the model especially attractive to collectors and fans of exclusive vehicles. In 2026, interest in such projects in Dubai continues to grow, as the ultra-luxury SUV market remains one of the most dynamic in the world.
A symbol of status and automotive extravagance
The Mastodon project by Venuum demonstrates how far personalization of the iconic G-Class can go. This vehicle is not created for off-road driving, but for demonstrating status, bold taste, and the individuality of its owner. In this execution, the Mercedes-AMG G 63 transforms from an off-road vehicle into an art object, reflecting modern trends in the world of premium car tuning.
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Photos: pixabay.com, DOM
